Introduction
Every organisation relies upon the effective flow of information between its stakeholders – in other words, good communications.
For governing and representative bodies, this is particularly the case, since it is information (and not products) that is the primary output of their work. Failure to pay adequate attention to who that information reaches, how it reaches them and whether it is packaged correctly can affect everything else you do.
This section has been broken down into the following sub-sections:
Income generation
Communications
Marketing
Publicity
The intention is to ensure that you make the most of your work by communicating as effectively as possible with the audiences you are trying to reach.
