Goodform is a specialist sales and marketing company who operate in the sport and leisure industry, working with national governing bodies, sports clubs, sporting bodies, companies and organisations to improve their commercial performance.
We have a unique experience in the commercial world of sport and provide a variety of services including commercial audits, sales and marketing activity, administration, membership services and training.
Sales and Marketing
With considerable experience in sports commerce, Goodform is excellently positioned to advise on and implement sales and marketing strategies to deliver a strong return on investment for clients. We examine the ten income generating areas available to sports organisations, recommend ways in which these areas can be exploited and put in place campaigns to boost revenue. Our creative, results-orientated approach is applied to all areas of our marketing from market research and brand development through to CRM strategies and telemarketing. Goodform acts commercially for organisations such as British Sub Aqua Club, Grand National Archery Society and the CCPR itself.
Membership
The revenue generated from members and membership schemes are a major income stream for most sports governing bodies and clubs as well as a vital communication channel to core supporters and customers. Goodform is widely recognized as membership specialist managing some of the highest profile membership schemes in UK sport including England Rugby Supporters Club, the FA’s Coaches Association and the LTA’s British Tennis Membership scheme. We will take the hassle out of membership, help grow your scheme, make it more profitable and enable you to understand your members better.
Administration
Goodform provides a highly professional additional resource for sports and leisure organisations, managing a range of administrative tasks that are often highly labour intensive and not the best use of internal resource. Our no-nonsense, efficient handling of these tasks allows clients to focus on their core business and our efforts will ensure clients' commercial operations run more effectively. Our administrative services are used by the likes of the Amateur Swimming Association and England Sqaush
Training
Significant investment is channelled into helping athletes run faster, tackle harder, throw further and ultimately be more successful. The same rationale should apply to off-field staff, yet few organisations within the sports industry make that same commitment. Do you?
Sports industry training specialist, Goodform, is uniquely positioned to develop the skills and productivity of commercial and administrative employees, thus enhancing their morale and general effectiveness. Our cumulative years of industry experience and proven track record means that our course will achieve the results you want. The PCA and Thomas Cook are two organisations who have benefited from our training.
Goodform’s head office housing its 20 strong, sports mad team is in Leamington Spa, Warwickshire and houses our call centre and telemarketing operations. Modern computer systems, hardware, software databases and state-of-the-art telephony ensure that Goodform can provide a broad range of services for our clients. For more information, please take a look at our website at www.goodform.info.
Stuart Dalrymple, Managing Director
Goodform Ltd, Unit 7, Olympus Court, Tachbrook Park, Warwick, Warwickshire, CV34 6RZ
T 01926 458180
F 07803 742320
E - mail: stuart@goodform.info
W www.goodform.info
Current partners
